Robin Li says users pay for agents that get work done

At Baidu Create 2026, Robin Li shifted the emphasis from model competition to agents, applications and the idea of the “super individual.”

何が変わったか

Baidu highlighted DuMate, Miaoda Enterprise and YiJing as agent products for business tasks, coding and digital humans.

Li’s core message was that users care less about whether AI can think and more about whether it can complete work.

なぜ重要か

The challenge is distribution: Baidu is trying to sell agents into customers, while enterprise software rivals already own customer relationships.

次に見るべき点

見るべきなのは見出しの数字だけではなく、その製品、契約、プラットフォーム転換が今後2四半期で再現性を持つかどうかだ。

参考資料: CocoLoop