Robin Li says users pay for agents that get work done

At Baidu Create 2026, Robin Li shifted the emphasis from model competition to agents, applications and the idea of the “super individual.”

Apa yang berubah

Baidu highlighted DuMate, Miaoda Enterprise and YiJing as agent products for business tasks, coding and digital humans.

Li’s core message was that users care less about whether AI can think and more about whether it can complete work.

Mengapa penting

The challenge is distribution: Baidu is trying to sell agents into customers, while enterprise software rivals already own customer relationships.

Yang perlu dipantau

Sinyal yang penting bukan hanya angka besar di judul, melainkan apakah produk, kontrak, atau pergeseran platform ini bisa berulang dalam dua kuartal berikutnya.

Sumber: CocoLoop