At Baidu Create 2026, Robin Li shifted the emphasis from model competition to agents, applications and the idea of the “super individual.”
What changed
Baidu highlighted DuMate, Miaoda Enterprise and YiJing as agent products for business tasks, coding and digital humans.
Li’s core message was that users care less about whether AI can think and more about whether it can complete work.
Why it matters
The challenge is distribution: Baidu is trying to sell agents into customers, while enterprise software rivals already own customer relationships.
What to watch
The useful signal is not the headline number alone, but whether the product, contract or platform shift becomes repeatable over the next two quarters.
Sources: CocoLoop