Google tests a middle tier between AI Pro and Ultra

The gap between Google's $20 AI Pro plan and its $250 AI Ultra plan is wide enough that Google appears to be looking for another step in the ladder.

On May 5, 9to5Google found references in the macOS app code to a new subscription tier called AI Ultra Lite, internally codenamed Neon. A day later, more strings pointed to a coming upgrade for Gemini Agent under the codename Remy, described as a version of the assistant that could act as a 24/7 digital partner.

Taken together, the two discoveries suggest that Google's AI business is moving toward more segmented pricing and a more agentic product shape.

What AI Ultra Lite would fill

Google's current consumer ladder leaves a large gap: AI Pro costs $20 a month for mainstream Gemini Pro users, while AI Ultra costs $250 a month for heavy users and bundles Project Genie demos, Flow video and music generation, and a larger NotebookLM package.

That is a 12.5-fold jump. For users who spend hours coding with AI but do not need everything in the Ultra tier, there is no obvious fit.

AI Ultra Lite has not been officially priced, but outside estimates place it between $50 and $150 a month. Its job would be to give people who have outgrown Pro but balk at Ultra a more plausible upgrade path.

The model looks close to Anthropic's Claude Max 20x. Claude already splits subscriptions into Pro at $20, Max 5x at $100, and Max 20x at $200, creating a lane for developers who are heavy users but are not buying an enterprise rollout. Google appears to be borrowing that structure.

9to5Google also found references to gemini.google.com/usage, a page showing five-hour limits, weekly limits, and overage credits. The dashboard closely resembles Claude's usage page, suggesting that Google is copying not only the pricing ladder but also the way usage is made visible.

Remy moves Gemini Agent toward a full-time partner

Google mentioned Gemini Agent last November alongside Gemini 3 as an experimental feature for handling multi-step tasks, a description that sounded similar to Anthropic's Computer Use.

On May 6, 9to5Google found strings for a coming version codenamed Remy. The greeting no longer frames the product as a question-answering tool. It asks: "What can I get done for you today?"

The positioning also shifts from an experimental multi-step task tool to a 24/7 digital partner for work, school, and daily life.

Strings in the app suggest Remy could act across websites, click buttons, fill forms, make purchases, monitor important events proactively, learn user preferences, and manage multi-step tasks. The task UI appears to include completed tasks that can be pinned or restored, tasks in progress, items waiting for user input, and scheduled tasks.

The more consequential part is the data list. According to the app strings, Remy may use past chats, Connected Apps data, Personal context, Personal Intelligence, Agent files, and location information. That puts it close to the idea behind Anthropic's Claude Managed Agents: an assistant that crosses app boundaries, remembers context, and acts on the user's behalf.

What the two leaks say together

AI Ultra Lite looks like a commercialization patch: make the price ladder denser, raise the ceiling for average revenue per user, and keep mid-tier heavy users from leaving. Remy looks like a product upgrade: Gemini moving from an answer box into an agent that can keep working when the user is away from the screen.

Neither has landed yet. Google I/O is scheduled for May 19. In recent years, Google has often placed hints in code a couple of weeks before I/O, letting media find them while it builds anticipation and reads the reaction.

This year's trail is unusually dense. AI Ultra Lite, Remy, and a usage dashboard surfaced together, which suggests more than one AI announcement is being staged for I/O.

OpenAI's $8 ChatGPT Go subscription is pressuring the low and middle end of the market, Anthropic's Max lineup is holding on to developers, and Google's Pro, Ultra Lite, and Ultra ladder would try to cover the whole range. Whether a 24/7 assistant like Remy can work in practice is still open; Google's own code strings reportedly warn: "It can make mistakes and expose data unintentionally".

Now the industry waits for I/O.

Sources: CocoLoop; Google readies "AI Ultra Lite" plan for Gemini (9to5Google); Google preps "Gemini Agent" as your "24/7 digital partner" (9to5Google)